Get in the Know: Proper Assembly

Proper Assembly Line Shots-31

It’s been a little while since my last “Get in the Know” piece and I have to say over the last month I have been bombarded with cool brands that you really need to get familiar with. First up, Proper Assembly, which is the new cool kids bag brand. I had the chance to check out the debut collection a few weeks ago at the brand’s uber cool launch party at a hip Drift Studios space in Chelsea. Did I just use the phrase uber cool? Yes in fact I did because they served up fun cocktails, iced coffee and I’m fairly certain an insane amount of candy. Sugar high + cocktails? That’s my kind of party.

But honestly the bags are quite arguably the most stylish, yet practical, purchase a gal {or guy!} can make.  Their so functional and practical it’s scary, made out of high quality materials and incredibly light weight to top it off. While the camo backpack might be my personal favorite, the weekender bags are right behind it along with the collapsible tote {obsessed with the sage!} that can be used as a quick grocery bag or to take to the farmer’s market on the weekends without looking like a bag lady. Now that’s my type of score.

What makes them stand out from the rest? Well they are partnering with the Adventure Project and Living Goods, for every bag sold, Proper Assembly will make a contribution to support entrepreneurs in developing countries.  Participating “agents” receive a below-market inventory loan to start their own “business in a bag” operation.  Each bag contains essential health products that the agent sells door to door.  The program creates sustainable health + wealth in each field. Pretty freaking awesome {and just another reason to snag a bag!} if you ask me.

Proper AssemblyProper-Assembly-Fall-14-Lookbook




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